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NEW QUESTION # 36
Which reports provides about how visitors arrive at your site?
Answer: A,D,E
NEW QUESTION # 37
A retail company is tracking the following:
* An event for clicks on navigation
* An eVar for navigation items clicked on
* A conversion syntax merchandising eVar tracking navigation as a product finding method (PFM) The company is in the beginning stages of a site redesign and wants to optimize their navigation system.
Before they can optimize, the company needs to benchmark how effectively their current navigation system brings visitors deeper into the site to find products.
Which metric should the Architect use?
Answer: D
Explanation:
To benchmark the effectiveness of the current navigation system, the Architect should look at the navigation usage rate per visit. This metric, calculated by multiplying the number of navigation clicks by the number of visits, provides insight into how often visitors are engaging with the navigation system on a per-visit basis. It helps to understand the relative frequency of navigation usage, which is crucial for optimizing the system and ensuring that it effectively helps users to explore the site and find products.
NEW QUESTION # 38
An Architect has defined the following tracking specifications:
* A userlD variable must be set in the data layer
* The userlD value must be mapped to eVar5
* The userlD value must be used as the Adobe visitor identification method.
The tagging engineer confirms that Adobe Launch is configured as requested.
An Analyst notices that the eVar5 report is not being populated.
The Architect can see that the userlD data object is populated in the data layer after the page loads.
What is causing this problem?
Answer: C
Explanation:
Business Requirement: Ensure userID is set in the data layer and mapped to eVar5, and used for visitor identification.
Issue Identification:
* The userID data object must be available in the data layer before the Adobe Launch rule executes.
Explanation:
* visitorID is not available in the data layer when the Adobe Launch rule runs: If the visitorID is not present in the data layer at the time the rule executes, the mapping to eVar5 will not occur, resulting in an empty eVar5 report.
Verification: According to Adobe Launch documentation, the timing of data layer availability is crucial for rule execution. Ensuring data is present before rules execute is necessary for accurate data capture (Adobe Launch Implementation Guide).
NEW QUESTION # 39
There are plans at your organization to implement a new eVar to capture internal search terms on the company website. After speaking with multiple stakeholders. It has been determined that all search terms used during the visit should receive credit for success events.
Based on this information which allocation type should be selected in the report suite eVar settings?
Answer: C
NEW QUESTION # 40
A product was viewed on two different pages and was added to the cart from one of the pages.
Below are the product syntax used for each page
If the product was checked out and purchased for $100, how might revenue be attribute to eVar2 if merchandising is enabled? Select two.
Answer: B
NEW QUESTION # 41
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